AR technology or Augmented Reality has gained huge popularity with IT sector advancements. It is being widely accepted and applied by various applications. Market tycoons like Google, Microsoft, Facebook, Apple, and Amazon have leveraged the dynamic use of AR in their features and functions.
It’s predicted that by the sunset of 2022, 3.5 million people will be aware of and interact with AR-featured applications and websites. This is a wave of bigger AR revolution worldwide as people are adopting AR techniques and understanding its functionality in daily life.
WHAT IS AUGMENTED REALITY AND WHY IS IT POPULAR?
Augmented Reality is bringing sensory feelings to the audience virtually. It means artificially creating a real-like sense of smell, touch, feel, and sight in front of the user. The user can experience all these even if they aren’t present in reality. It’s an amalgamation of digital information with real environmental surroundings.
Many businesses are shifting towards AR to provide a personalised user experience and elevate their application performance.
Let’s look at some ongoing and upcoming new trends of Augmented Reality for 2022:
Mobile AR is the most commonly used AR facility. It is applicable mostly in Apple AR kit 4 and Google AR Core Technology. Google Computing AR supports most AR-enabled devices; thus, it’s expanding more rapidly. The number of AR users has increased after Google AR core publicly introduced street view photos.
AR Navigation Applications
AR provides better indoor navigation facilities with higher power over internal surroundings. Our day-to-day technology like Bluetooth, QR codes, and beacons depends on AR. AR navigation helps people find correct directions. It’s an interdependent task of three areas – Positioning, Mapping, and Rendering. Recently Google has also introduced Earth live view and Google Maps integration, which 2022 looks forward to accomplishing.
AR for Shopping Applications
Thanks to AR, people can now try on products without actually trying them. Many retail apps are providing a “TRY NOW” feature to virtually test the appearance of the product on yourself before making a purchase decision. They also provide a view of a product. The biggest examples of businesses using this AR facility are- Myntra for Clothes, Nykaa try-on for lipsticks, Lenskart for spectacle frames, amazon 360o product view, and many more.
Luxury Brands are also harnessing AR into “ Virtual Trial Rooms”. AR enables customers to experience the real-world look of a product even without having the product in reality.
AR Face Recognition
AR is becoming a renowned medium to boost business productivity. The introduction of AR glasses is another great added AR tool. The AR-enabled glasses allow the staff to find, screen, and arrange warehouse supplies, thus increasing the accuracy and maintenance of the list. It’s expected that the sale of ar glasses will hit 3.9million by 2024. AR trends conclude that equipping employees with advanced AR facilities will improve their self-esteem.
AR in Medical Field
Healthcare is the major user of AR facilities. Doctors and Medical Teams need to rely on special healthcare AR applications, to provide the correct treatment. One crucial use of AR is Vein Mapping. Sometimes, it’s difficult to locate the right vein for injections or surgeries. AR vein mapping helps to spot the right vein at the right place. It also helps in mitigating the pain endured by patients up to 39%, by identifying the insertion point. AR also benefits surgeons to study organs and create surgery phases. It simplifies medical terms for patient-level understanding as well. Medical AR will become a whopping 4.64 million USD by 2025.
AR trends are greatly leaning towards the automobile industry as well. A well-renowned company “Porsche” invested $80 million in AR windshield Technology. Many other companies are also utilizing AR for dashboard displays as back view mirrors. A more advanced AR facility is emerging in luxury car showrooms, where the company provides buyers with a virtual test drive and internal car tour before final purchase. One famous example of such a company is Toyota, which gives its buyers the facility to look at vehicle infrastructure in different environmental and path settings.
AR for Remote Work
Lockdown posed the challenge of reduced coordination and virtual meetings. AR geared up to optimise business team meetings and project experience. Through AR communication between people over distance has become more convenient and real. Some businesses are also using Holograms to create life-size visuals of a person, to push virtual meetings a notch higher towards physical meetings. AR also enables some sectors to create 3d models and projects, so that studying them is closer to reality.
AR in Education
AR has spread roots also in the teaching sector. AR facilities help to educate students with more realistic approaches. It is useful to show lively models in biology, and chemistry and to give tours of ancient history in social studies. AR makes school desirable and interactive for students. It eliminates boredom and bunking as students learn with high interest.
On a smartphone, augmented reality is practical and beneficial for shoppers and regular tech users. It is preferable to observe virtual items using an AR headset than through the camera on a smartphone. The long-term relevance of AR headsets is expected to cause demand to soar as they become comfortable, inexpensive, and socially acceptable. The use of AR glasses is more practical for a consumer.
AR IN SPORTS
The sports industry is improving its marketing methods through advanced AR interactions created with Web AR. AR enables hologram creation of sportsmen which allows comfortable communication from home. AR also stores accurate data of sports icons in smartphones.
AR in Gaming
Game developers have kept making games with augmented reality aspects since Google and Apple released their AR kits. The goal was to equal PokemonGo’s popularity. AR penetration increased with more mobile device integration of AR technology.
The best tool for the job is AR hardware, the largest sector in the market. Smartphones and tablets have proved to be standard AR devices since the introduction of Google Glass. Both consumer experience and business operations are enhanced with AR. Customers are becoming more receptive to purchasing AR devices due to rising smartphone usage and the popularity of AR.
The 1:1 machine readable scale model is created using AR Cloud. For the depiction of the environment, AR Cloud finds updates. The AR Cloud has supported social communications, education, music streaming, real estate, travel, and healthcare, additionally benefiting user experiences via the AR cloud are Facebook, Snapchat, and Amazon. One of the key components of the AR Cloud has been the organisation of events. Additionally, these apps make it simpler to keep track of where tables, kiosks, and other important stations are located.
Marketing AR tools
Digital advertising is reaching greater heights because of augmented reality. AR enables brand interaction with consumers and is in charge of offering free product samples prior to purchase. Customers who use AR apps can review the item of furniture inside their homes. Dresses, cosmetics, and shoes all are scanned with the help of AR.
The information that AR gives customers, a brochure or leaflet just cannot. Business cards can also use augmented reality (AR) apps to display the best contact information, such as phone numbers, LinkedIn, or mail addresses.
AR in Remote Assistance
AR remote assistance helps technical members of the support team and the customers to interact more precisely. Before, consumers could only describe the problem verbally, but now live videos and computer images can be generated for better understanding. This allows quick resolution of customer issues.
AR in Finance Industry
AR is useful in the financial sector for both employees and customers. It allows tracking of finances more securely. Customers hesitate in banking discussions, so AR trends provide a virtual space for communication. AR is also empowering banking service visualisation of different investment and saving options.
WHAT THE FUTURE HOLDS
The future of AR is undoubtedly bright and promising. We can confidently conclude that more or less all industries and sectors are adopting and benefitting from AR facilities in their operations. Thus, the potentiality of growth in technology is certainly accelerating yearly.
AR is making unprecedented events possible today with its dynamic nature and viability on a variety of devices, sectors, and applications. It won’t be overstated to say that AR is the Transformation, AR is the Transition, and AR is the Future.